If you are an online business or blogger you know that retaining current customers and readers is just as important as getting new customers and readers.
In today’s competitive world it is important to optimize advertising to ensure you are targeting your intended audience. In order to do this you need to make sure of two things: first you want to make sure that when customers are searching for a specific item or topic, your site is one of the first that pops up. Secondly you need to know who is coming to your site and how long are they spending on your site.
The Adobe® Online Marketing Suite has the unique ability to help online advertisers reach their goals and perhaps even go above and beyond. Through SEM businesses can make their place on the internet front and center. SEM refers to internet marketing that looks to promote websites by increasing their status in search engine result pages. Many of these statuses are increased by paid placements.
Adobe® also has a website analytics program called Omniture®. With Omniture® you will be able to:
- Know how, and what to measure to align metrics with business goals
- Draw actionable conclusions from interactions across growing online channels
- Full-fill ad-hoc requests for information and business insights in a timely manner
- Drive enterprise adoption of standard metrics for decision makers
- Define online strategy based on insights gained from online interactions
With these GREAT tools you can help increase customers, clients and readers for your website, business and/or blog.